New Hotspot—Beacon Coffee Co. & Mercantile Opens in Beacon, NY
In the heart of Hudson Valley this luxurious gem is nestled on a quaint street in Beacon, NY—serving premium coffee and offering niché mercantile items.
Client: Beacon Coffee Co. & Mercantile
Mission I: Create/facilitate new hire orientation, training program(s), on-board opening team.
Mission II: Social media marketing/strategy—build community, grow/increase following (online and offline), engage followers (keep them entertained), create cohesive and consistent comms/content/marketing.
Mission III: Client relations—act as key liaison between client and staff as well as client and customers.
Mission IIII: Create collective stories through merchandise—highlighting key/focal pieces.
Approach/Execution: Work with client to ascertain goals and objectives (short and long term).
Create a viable social media/marketing strategy.
Update in-store floorset/visuals—seasonally (as and when requested).
Review data, analytics, and customer psychographics.
Build a loyal client-base—supported by CRM methods.
Offer an unmatched service team-wide.
Brand Liaison/Consultant: Sherrise Marshalleck
Social Media Management: Sherrise Marshalleck
Visual Merchandising: Sherrise Marshalleck
Photography: Sherrise Marshalleck
Year: 2023
